Monday goodness: Juice Beauty is here!

It was with great anticipation that I attended the official launch of Juice Beauty into the New Zealand market last week as I’m a passionate advocate of organics and had heard great things about this Californian brand. Launched in San Francisco by two women with a long history in the area of health and well being, Juice Beauty skincare is up to 95 per cent Certified Organic, which is among the highest organic content available on the market right now. Frustratingly, some brands would like you to believe that all of their ingredients are organic. Unfortunately, they only use a few organic ingredients in a water base that makes up most of the product - making the organic content often less than 5 per cent. Instead of the typical water base that cannot be "organic or pesticide free," the powers behind Juice Beauty created an antioxidant rich organic juice base which is much more nourishing for your skin. All Juice Beauty products (total content) contain up to 95 per cent certified organic ingredients, and when you consider that our skin absorbs up to 64 per cent of what we place on it, it is vital that you be vigilant about what it comes into contact with. What we feed our skin should be organic, healthy, nutritious, paraben-free and naturally toxin-free and this range is all that, and more. Whilst many beauty ranges that are good for your body aren’t that much chop when it comes to real results, Juice Beauty's pure organic ingredients are packed with age-defying potency i.e. powerful antioxidants and polyphenols, essential vitamins, vital phytonutrients and age-defying hydroxy acids. And for optimum age-defying results, the antioxidant technology combines alpha-lipoic acid, coenzyme Q10, DMAE, peptides, fat soluble Vitamin C and essential fatty acids for healthy, radiant skin. I for one can’t wait to crack into my press kit of goodies, and also have an interview with the makers coming up soon. Watch this space.