Good news from evolu that is GREAT news for the environment

When I first started writing about beauty almost ten years ago (for REMIX magazine), I interviewed Kati Kasza (pronounced 'Cottie Cossa'), the face of - and mind behind -evolu Botanical Skincare, one of New Zealand's most highly-respected natural skincare brands. The brand was as new to the industry as I was, but already making a big stir. After ten years, evolu is now able to say that it is a totally carbon neutral company, with the always passionate Kati proud of the fact that “natural balance for healthy skin is the ethos of the evolu brand, and this principle of balance also guides our focus on sustainability”. She adds that “as an ethical company we seek to balance environment-conscious thinking with actions that are practical, progressive and measurable,” and this new development proves that they are more than willing to put their money where their mouth is. They now have the status of a “carboNZero certified small enterprise”, in accordance with the carboNZero programme, which is internationally recognised and developed by Landcare Research, a New Zealand Government owned Crown Research Institute. Prior to receiving their status, Kati and her team measured and reduced their GHG emissions, and then offset the remaining unavoidable emissions, by purchasing credible and verified carbon credits. Their emissions were deemed to be things like electricity and gas (including energy used by contract suppliers on evolu's share of their operations), company vehicles and staff travel, domestic and international freight and all air travel. These were vastly reduced where possible, and then any remaining unavoidable emissions are offset through the purchasing and cancelling of verified high quality carbon credits from the TrustPower Tararua II windpower project. Impressive stuff, and essential when you're a company that espouses a natural approach when it comes to what we put on our skin and in our mouths! In beauty news, the company have also recently released a gorgeous new Rehydrating Facial Masque as a skin rescue remedy. This rich, ultra-hydrating rescue treatment for skin visibly suffering long-term stress and nutrient depletion is the perfect answer to dehydrated post-Winter skin, soothing dry skin discomfort, reducing rosacea and even relieve psoriasis and eczema.