One of the best just got better: Prevage

After wowing the beauty world several years ago with the release of Prevage, Elizabeth Arden have upped the ante yet again with the release of Prevage Face Advanced Anti-aging Serum. Elizabeth Arden’s bestselling anti-ageing formula now does even more to prevent visible ageing signs with a new, improved delivery of Idebenone, the most powerful antioxidant available today. This new formula delivers a blend of environmental defenders along with Idebenone, a potent antioxidant that effectively protects skin from all three types of free radical reactions. And the only antioxidant to receive the highest EPF® rating of 95 out of 100. Fine lines, wrinkles, age spots and discolorations appear reduced, redness, minor scars and existing sun damage look minimised. Skin looks firmer and more radiant. “Scientists have long known that certain ingredients attached to a fatty acid absorb into skin and create a reserve to be used as needed,” explained Tony Vargas, Vice President of Research and Development at Elizabeth Arden. “Based on this finding, Prevage researchers developed our new Idebenone delivery technology that fused Idebenone with a skin compatible ester to provide a time release reservoir of Idebenone within the skin. Resulting in a new, more gentle level of performance”. To support the action of Idebenone, the new formula offers a blend of potent specialist antioxidants that help to neutralise free radical reactions, boosting protective benefits: Thiotaine, Bamboo Isoflavones, Liprochoman 6 and a Green Tea blend. In addition Lys Lastine V, an extract of the dill plant, supports the skin’s natural protein synthesis for firmer, more toned, younger looking skin. A little blinded by science? Don't be, just try it!