Clever stuff: The latest from Kiehl’s Ultimate White

Much is made of cult beauty brand Kiehl’s long history in the beauty business, but they certainly haven’t been sitting on their laurels when it comes to developing some seriously innovative new product offerings, too. The latest targets those pesky under eye circles that so many of us suffer from, and goes by the rather long-winded name of Dermatologist Solutions Ultimate White Darkness Diminishing Activated Eye Treatment. Phew! Essentially, it whitens and evens skin in the delicate eye area, and when used in tandem with their Ultimate White Collection gives users a fabulously porcelain-like complexion. It has been clinically demonstrated to noticeably decrease the appearance of pigmentation clusters and sun spots for brighter, more translucent under-eye skin. The chemists at Kiehl’s developed a unique whitening treatment that contains a high concentration of Pure Vitamin C and Plum Fruit Extracts to significantly reduce the overproduction of melanin and the appearance of sun spots, then light reflecting minerals such as Mica and Titanium were added to visibly and immediately brighten. Clever stuff! It’s all super safe for the eyes as well, and is non-migrating, which is a bonus for a product of this strength. If you suffer from pigmentation and haven’t yet investigated the Ultimate White Collection, then I highly recommend that you do. All of the products in the line contain a unique blend of naturally effective, yet safe formulas that target the three key factors of hyperpigmentation, and utilize a special blend of mineral radiance builders, which deliver instant luminosity to the skin. The line is able to slow down the rate of melanin production, too, which is a godsend for sufferers.