Loving: Butter LONDON at East Day Spa

It was with great delight that I greeted the news that I’d be popping into the Sky City Grand Hotel branch of East Day Spa to try a pedicure using products by UK nail sensation butter LONDON. The only spa in the country to be stocking the boutique brand, East have always done a fabulous pedi so I was interested to see how it could get any better.
I must admit that I knew little of the brand bar the odd mention in UK Vogue before I hit the spa, so I did a little delving. Butter LONDON was founded in 2005, when Londoner Sasha Muir found herself frustrated by the limited choices she was finding in nail care. She worked with butter LONDON Creative Director, product creator and celebrity manicurist Nonie Creme, to fill a gap in the market for quality nail products. Together, they have brought us a nail company that they charmingly say, “Believes in Rock and Roll, Great Britain and Fashion”. It’s also one that doesn’t use harmful chemicals, and creates beautiful on trend nail lacquers with a seasonal, cutting edge colour palette. The product collection features lacquers as well as treatments, including butter LONDON best seller Horse Power Nail Fertilizer; a nail strengthener that uses a herbal extract of Horsetail to nourish and repair the most damaged nails; and Melt Away Cuticle Eliminator, which breaks down and softens dead skins cells from the nail plate without damage to the delicate skin around the nail.
Now part of East Day Spa’s luxury manicure and pedicure menu, Butter LONDON is available as part of East Day Spa’s Express, East and Warm Milk & Sandalwood Oil manicures and pedicures. They also stock a range of the seasonally refreshed, London-inspired nail lacquers with such fabulous names as Branwen’s Feather (pictured), Chimney Sweep, Diamond Geezer and MacBeth, as well as my pick for the day, Royal Navy. My therapist Janine was an absolute marvel – which is a given at East Day Spa, really – and said that she is loving working with the new product. As well as having a super duper high shine even before the top coat goes on, she says that the team have been amazed by the quick drying properties of the polish as well as the longevity. I for one am a convert, my tootsies look absolutely killer, and despite the arctic temperature of my office, I’m loath to don even an UGG. I’m also now the proud owner of a bottle of their Handbag Holiday Cuticle Oil – and what a gorgeous little bottle it is – so will report back on that, too.