Let's hear a round of applause for Sebastian Professional

One of my favourite haircare names right now, Sebastian Professional proved the power of its product this week, winning five categories in the 2010 Australian Beauty Awards. Sebastian was also runner up in another two categories, taking out more awards than any other and making it the clear judges’ favourite of the 24 competing hair care brands. The annual awards are judged by a panel of magazine beauty editors and industry experts, testing products released in the past 12 months for ease of use, value and performance.
Sebastian Professional was awarded winner of:
- Best Shampoo & Conditioner (Dry hair) – Hydre Shampoo and Conditioner
- Best Volumiser – Thickefy Foam
- Best Styling Cream – Whipped Crème
- Best Gel / Wax / Pomade – Craft Clay
- Best Hairspray – Re-Shaper
And runner up for:
- Best Shampoo & Conditioner (Normal Hair) – Hydre Shampoo and Conditioner
- Best Curl Enhancer – Whipped Crème
The brand underwent something of a makeover in the last twelve months, and has become a real force to be reckoned with in terms of performance, creative collaborations and credibility with the cool kids (a la Charlotte Ronson, right). Clearly it worked! Congratulations!