Talking beauty with... blogstar Rumi Neely

Fashiontoast.com blogger and model Rumi Neely travelled to Auckland last year to attend New Zealand Fashion Week and became a big fan of some of my favourite local labels, like Stolen Girlfriends Club and Deadly Ponies. With a blog that sees around 50,000 people a day check in to see what she’s wearing, she changed up to three times a day at NZFW and really raised the bar when it came to working an outfit in the front row. She was also immaculately groomed throughout, and really didn’t look like someone that spends a lot of time in planes! I had a chat to her recently about her picks from the world of beauty, where she seems to move as effortlessly as she does when she’s working some serious fashion.

When it comes to beauty, would you say you're high or low maintenance?
I'm not obsessive about beauty the way I am about fashion… I have a few staple products that I stick to, but I still love to try out new ones. Mostly when the packaging wins me over! Sad.

Are you a lipstick or a gloss fan?
I can go for weeks without touching either if it's up to me… but I use Aquaphor healing ointment every day.

And I read you have a new love of lashes, yes?
Well like most other girls, mascara is the one thing I don't leave home without putting on. Maybelline's Volum' Express is my favourite.

Do you have a signature scent, or do you flirt with a few?
I'm not really too big on perfume… it's all about the pheromones. No, just kidding! Kind of. The only one I like right now is Stella by Stella McCartney, in the roll-on tube.

What is the one beauty item you can't live without, your Desert Island pick?
Sunscreen!

And finally, what makes you feel really beautiful?
The beach... salty hair, sticky skin, the whole thing.