Clarins WHITE PLUS HP gets even better
I recently dropped by Mollie’s boutique hotel for breakfast, where the team from Clarins had a very special new release to talk about. Way back in 2007 – an age in beauty terms – the French skincare giant launched WHITE PLUS HP, a new generation of whitening products based on a patented innovation that controls the excessive transfer of melanin to the epidermis. Fast forward to 2010 and they are celebrating yet another breakthrough in their research and development department, taking this already popular range to a whole new level.. For the first time, Clarins Research Laboratories are targeting another major, and until now untreated, cause of uncontrolled pigmentation: the extension of dendrites, the “melanin tunnel” which transports melanin pigments and release them in the epidermis. This action is provided by an exclusive active ingredient – the extract of Sea Lily, known for both its capacity to control dendricity and to slow down the excessive transport of melanosomes (that contain melanins). This very rare and gorgeous plant is found growing on the rocks in Bretagne, and stays amazingly white despite being battered from all angles by the sun, wind and sea. The Sea Lily extract contributes as the fourth “lock” to control the extension of “melanin tunnel” (dendricity) complementing the patented innovation already in the previous Clarins White Plus HP range. With the completed whitening lock-around system, the 2010 new Clarins White Plus HP range is going to provide an unprecedentedly global control of all mechanisms involved in hyper-pigmentation - melanin production control, excessive melanin transfer and transport control, and dark spot lightening - to control darkness and reveal luminously bright skin.
The new range is made up of:
A Pearl-To-Cream Brightening Cleanser for extreme comfort and highly effective cleansing and brightening result.
Whitening Pure Aqua-Lotion, a crystalline, invigorating oil-free lotion for combination skin that refreshes and relaxes skin, revives brightness and leaves it soft and velvet-smooth.
Whitening Soft Aqua-Milk, a soft, comfortable milky lotion for dry-prone skin that soothes and softens skin, revives brightness and leaves it soft and velvet-smooth.
All Spots Whitening Corrector, a roll-on applicator to help lighten existing spots.
Whitening Moisture Day Lotion SPF20, a lightweight, comfortable milky emulsion that ensures protection, wellbeing, radiance and matte skin all day long.
Intensive Whitening Smoothing Serum, an advanced serum that melts into skin and helps lock in moisture for a flawless complexion.
If pigmentation is your bugbear then this all new version of an already super effective product range may just be for you – it’s proven to work and has that extra touch of luxury that no Clarins product would ever be without.
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