Daily delight: Shiseido White Lucent Intensive Spot Targeting Serum

Shiseido is one of the world’s biggest skincare names, and has always stood out from the pack not just for its longevity and innovation, but also due to the fact that it emerged as a non-French brand at a time when Gallic names ruled the industry. For those not in the know, they are actually one of the oldest cosmetic companies in the world, founded in 1872 by Yushin Fukuhara as Japan's first western-style pharmacy. Fast forward to 2010 and they are the fifth largest cosmetics company in the world, with major growth happening after Shiseido Cosmetics (America) Ltd. was founded in 1965.
But I digress. Their products are amongst the best in the business, and their R&D department is seriously prolific, adding to their extensive roll call of collections on a more than regular basis. One of their top sellers is the White Lucent skincare line, which “illuminates skin's natural beauty for a pure radiance that glows from within”. Newly re-formulate, it contains a Triple-Action Brightening System, preventing discoloration while visibly diminishing existing dark spots and uneven skin tone. The unique Shiseido approach includes innovative technology and a 24-hour brightening system. In just two weeks, skin is smoother and shows increased radiance with a more even tone and texture. A star product from the range has just crossed my desk, namely the White Lucent Intensive Spot Targeting Serum, and I’m impressed. A cutting-edge anti-spot serum, it was created with the latest advancements in Shiseido skincare technologies to deliver intensive brightening benefits. The ultimate brightening solution for seriously even-toned skin, it targets dark spots such as sun and age spots, acne marks and darkened pores to even out skin tone for perfectly radiant skin. Add to that Shiseido's advanced brightening ingredients as present in the rest of the White Lucent range and you have one clever little serum. If pigmentation is your problem I definitely recommend you give this one a whirl: with the wisdom of age and beauty on their side Shiseido don’t often get it wrong.