Hallelujah, East Day Spa looks after the boys

The very clever East Day Spa Managing Director Ina Bajaj attended the 2010 Global Spa Summit in Istanbul this year, where a key learning was the fact that an increasing proportion of spa-goers worldwide are men, and the industry will need to adapt to meet this demand. Across East’s four spas in Auckland, Wellington, Melbourne and Bali, men account for 30 percent of the clientele, with attendance steadily growing at a rate of between 2-5 per cent each year. This rate is set to grow even faster with the news that East Day Spa is launching its East Man menu on 1 September, just in time for spring. The menu offers nine treatment options exclusively for male clients, in addition to maintenance treatments such as waxing and tinting. Featured treatments include the Apna Massage; incorporating a combination of sports style massage, Balinese massage and Thai stretches, Elemis Urban Cleanse Facial; a super-grooming facial which decongests the skin, accelerates skin repair and neutralizes impurities and the Balinese Bacial; combining a traditional Balinese boreh mask to relieve muscle tension held in the back and shoulders, followed by hand crushed rice blended with exotic spices for a deep cleanse and deep-heat experience. All sound rather nice thank you very much, and will undoubtedly see more than a few new male customer’s flocking through East’s doors. Plus, the timing of the menu’s arrival means that a voucher makes for a brilliant Father’s Day gift idea, too!