Clever! When Kiehl’s met the Açaí berry...

The has been one of those buzz ingredients kicking around the traps for quite some time now, both as a food and as a key contributor to many a skincare formulation. I throw a handful of the sharp-tasting little guys on my granola every morning, and their use always points to good things. In addition to possessing many health benefits due to its exceptional concentration of antioxidants, vitamins, and essential fatty acids, the Açaí Berry also offers significant skincare benefits. This super antioxidant is shown to help neutralise oxidative stress and protect skin against signs of sun damage. In addition, it is known to reduce fine lines and wrinkles, even skin tone, increase luminosity and renew skin vitality.
The latest name to harness the berry’s incredible properties is Kiehl’s, who have just released the Açaí Damage-Repairing Skincare collection, which is proudly 100 per cent natural and Ecocert Certified Organic. It’s a four product collection of highly-efficacious skincare clinically proven to help combat environmental aggressors and stimulate skin’s natural renewal process to improve and maintain the look of healthy, glowing skin. The clever people at Kiehl’s developed this breakthrough formula utilising a high concentration of super-antioxidant Organic Açaí Berry from the Brazilian Amazon, in combination with Aloe Vera, Lavender and Rosemary Essential Oils to help skin repair the visible effects of both physical and environmental damage. The line up includes Açaí Damage-Minimizing Cleanser, Açaí Damage-Protecting Toning Mist, Açaí Damage-Repairing Serum, and Açaí Damage-Correcting Moisturizer. The ultra-concentrated Açaí Damage-Repairing Serum contains 10 per cent extract of Açaí berry, an unusually high level of antioxidant protection that with daily use helps to restore skin’s tone, texture, and tightness due to environmental oxidation, sun exposure and other external skin stressors.
What really impressed me was the fact that all four products within the Acai-Damage Repairing Skincare line are certified as an organic product by Ecocert, the French organic and natural certification company which specialises in the certification of personal care products and cosmetics. An Ecocert International Certification guarantees that a product is made with a required minimum level of natural or organic ingredients, and they are super strict when it comes to their testing process. Equally cool is the fact that this collection is the first facial skincare collection in the beauty industry to achieve Cradle to Cradle certification, at the gold level for the formula, a distinction that ensures all four products in the collection have been formulated for minimal environmental impact and maximum reuse, thus creating an “eco-effective” product. Eco-effective design means that after a product’s useful life, it will provide nourishment for something new. How cool is that?