Daily delight: Pureology Hydrate Light Conditioner

I love the Pureology range of “good for you, good for your hair and good for the environment” range of high performance haircare products, which are amongst the best on the market for those that like their beauty with a conscience. Jim Markham created the Pureology haircare line in Irvine, California in 2001. The very clever chap revolutionized colour care and gave it a moral compass, launching the first 100 per cent Vegan formulas and ZeroSulfate shampoos for colour-treated hair to an eager audience of consumers much like myself. Jim identified a need among professional colourists and their clients for gentle, naturally based products that deliver superior performance and keep your colour looking great for longer, and today, Pureology is the number one colour care brand in the USA. And as an added bonus, the company are committed to delivering superior hair colour care through the most indulgent products and services, while preserving and promoting environmental sustainability. 
The core values of Jim and his team have led the company to become one of the first prestigious haircare brands that embraces and pioneers sustainability. “We continuously strive to achieve the most decadent experience while preserving our environment with sustainable practices,” they say, which is about as eco luxe as it gets! They have several systems on offer depending on your hair type, and right now I’m all over their new Hydrate Light Conditioner, which is thus far a winner. Its aim is to replenish and detangle fine, colour-treated hair with lightweight conditioning while keeping colour vibrant. For daily use, it delivers natural extracts of jojoba and shea butters to weightlessly moisturize and restore suppleness without weighing hair down. It also contains the brand’s exclusive AntiFadeComplex, which maximizes colour retention and ensures your shade keeps looking great in between salon visits. Oh and did I mention the yummy, soufflé-like formula that smells and feels as good as it looks? Delicious!