Loving: Hershesons Blow dry bar, London


Yesterday I arrived in London and within an hour hit Hershesons Blow Dry Bar in Topshop Oxford Circus. Definitely one of the best ways I can imagine to kick off your day the right way, it’s an absolute hive of activity and is hugely busy with good reason. There are eight different looks to choose from and each look is trend led but incredibly wearable. All you need is a decent amount of hair for the stylists to play with and you’ll leave looking a hell of a lot better than you when you walked in, for the very fabulous price of £24 for a 30 minute appointment with no advance booking necessary. The staff at the Blow Dry Bar is made up of second and third-year apprentices from the Hershesons’ Conduit Street and Harvey Nichols salons, and Evie who styled my hair was definitely a talent to watch. The concept of the Blow Dry Bar was inspired, in part, by coffee bars, so after each purchase you have reward card and after your 7th styling session your 8th is free. This is where Auckland’s Pony Express in Glassons definitely nicked its idea from, but the Hershesons version is definitely more fashion forward and experimental. Styles on offer include the Ragabilly – pictured – which they describe as “one part rockabilly to two parts raga girl”, and is definitely a style with attitude for girls who like to leave the house looking a little ‘‘undone.‘ They hint that perhaps this is where updos are headed in the future, and although I went for a fairly traditional round brush look, I reckon this little number is hot.

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