Love: Eye Studio Lasting Drama Gel Eyeliner

I love liquid eyeliner, which suits my low-maintenance make up routine down to a tee. Flick of a brush or pen, a touch of bronzer and just add lippy – sheer bliss, especially when you’re as time-poor as I am. I’ve tried more than a few out there, and for a great budget buy you can’t beat Maybelline New York’s new Eye Studio Lasting Drama Gel Eyeliner. This new revolution in eyeliner combines all of the important elements an eyeliner should have – it is more intense than the usual liquid eyeliner (the oil-free formula can hold highly concentrated pigments in a clear gel base), has more build-ability than a felt tip and has precision equal to that of a pencil eyeliner. It’s also smudge-proof and waterproof, and about as longwear as they come. It’s available in black and brown, and removes easily at the end of the night with soap and water or Maybelline New York Expert Eyes Eye Makeup Remover Towelettes. Too easy!