First look: Katy Perry by LaChapelle for ghd

Whatever you think about Katy Perry, there’s no denying how criminally glam she looks in this shot by the King of Fabulous Photography, David LaChapelle. The collaboration came about thanks to ghd, who are celebrating their 10th birthday this year and as part of the celebration signed poptastic superstar Perry as the new global ambassador for the brand, She’s the first ever celebrity to be aligned with ghd, and as such gets the job of appearing in their beautiful new campaign ‘Iconic Eras of Style’ photographed by legendary fashion photographer, LaChapelle. The campaign images depict Perry in a sleeping beauty-style scenario waking up in three different iconic eras of style – 50’s glamour, 70’s boho chic and 80’s new wave (see above). I reckon it’s the best Perry has ever looked, an honour ghd bestows upon millions of women worldwide every day. Where would we be without them?