Are you ready for a little Eau de Alexander?

I’m a huge fan of US design wunderkind and generally super cool guy Alexander Wang (pictured above), and have to confess that I’ve probably spent the GDP of a small nation on his bags. He’s never made a secret of the fact that he wants to preside over his own lifestyle empire, and word has it that his latest creative foray is into the world of fragrance. Market - and beauty blogger - speculation is swirling that the young designer has tapped Barcelona-based fragrance and fashion firm Puig to launch his debut fragrance, which is pretty exciting stuff. Puig executives have declined to comment thus far, but if the rumours are true then it’s a huge coup for the Spanish brand. They currently help create and produce fragrances under license for heavy hitting players like Prada, Valentino, Comme des Garçons and Payot, and I for one would love to smell like A. Wang. Freshly washed cotton anyone?