Meet: Murad Hydro-Dynamic Ultimate Moisture

Murad is one of those skincare brands that live in the “quiet achiever” category in my mind, consistently releasing well-considered, high performance products that never fail to get results. They don’t crow about it, but their growing legions of fans are testament to their constant innovation leading to huge customer loyalty.
Their latest release (pictured) is definitely one that will be lapped up by many a happy client, due to its versatility as well as its unique properties. Called Hydro-Dynamic Ultimate Moisture, it's an uber-rich, intensely hydrating, all purpose cream that provides instant and long term relief from dryness, and is reportedly the most hydrating moisturizer Murad has ever offered. Gentle enough for sensitive skin, it has a non-greasy, velvety formula that locks in optimal moisture for around eight hours – clever stuff.
If you’re looking for a face cream that delivers lashing of rich moisture and instant relief from dryness, than this is the facial lotion that you’ve been searching for. Suitable for day or night moisturiser use and thus perfect for those that don’t like to cram their bathroom with too many products, it utilises the likes of Avocado, Sunflower and Olive Fruit oils to leave your skin soft, smooth and polished as well as feeling hydrated and healthy.
Dr Howard Murad - founder of Murad, which was the first doctor skincare line - has championed what he calls The Science of Cellular Water for years: a comprehensive approach towards achieving beautiful, youthful skin based on improving and maintaining the ability of skin cells to hold water. Through his research, he has shown that the better hydrated cells are, the better they can defend against internal and external aggressors that contribute to skin aging. Thus, the development of super moisturisers just like this baby.
To use it, every day after cleansing and toning, massage a small amount evenly over face, neck and chest. For optimal results, first apply your recommended Murad treatment and always follow with a sunblock during the day.