All about: Pureology's all new Perfect 4 Platinum

I’m a huge fan of the Pureology haircare range, which was the first to take colour protection seriously and one of the first “green” offerings in its industry.

It was pretty exciting when they released a range of styling products that also worked to enhance and protect colour vibrancy, and now the rather smart powers that be at Pureology have supplied the answer for perfect platinum locks by unveliling a collection that cares for highlights and repairs fragile blonde hair.

Called Perfect 4 Platinum, it contain’s the company’s own Antifade Complex to ensure long-lasting colour results but is also enriched with Keravis - a vegetable protein that revitalises and fills in gaps in strands of hair. Keravis is the star ingredient that features in all four Perfect 4 Platinum products: shampoo, conditioner, strengthening masque and leave-in lotion. In addition to Keravis, all of the yummy products in the range contain chamomile, lemon extract and coriander oil.

The hero product in the Perfect 4 Platinum collection is the Miracle Filler (pictured), which works to protect bleached hair against heat and mechanical stress. A leave-in lotion, it increases hair strength and shine. Enriched with 15x more Keravis, hair reportedly recovers up to 78 per cent of its strength after just one application – definitely no mean feat 

So there you go blondes, get out there and have more fun!