What a steal: Max Factor Liquid Eye Effect Pencil Liner

In the past few weeks I’ve seen some serious eyeliners hitting the market from some of the biggest premium makeup brands, many of which have an emphasis on high pigment and killer staying power.

It’s a clear reaction to both consumer demand (the latter) and the return of colourful and dramatic eyes as indicated by the bold and playful looks that were everywhere on the international catwalks (the former). It’s a chance to have a lot of fun with your eye makeup too, and to take the high colour trend throughout the day and into the wee hours.

If you are watching your pennies, the lovely and thoughtful people at Max Factor have launched its brand new Liquid Eye Effect Pencil Liner in the brilliant shades of Lilac, Purple, Silver, Brown and Black.

A totally modern tool, this eye liner incorporates the easy application of an eye pencil and the smooth and lasting effects of a liquid eye liner. The highly pigmented water-proof formula practically melts onto your lash line (LOVE that) and allows you to play with a number of eye looks, from subtle lash lines to dramatic jewel-toned smoky eyes. The sponge top allows for easy sculpting and smudging into the lash line, and for an added boost use it with a complementary

Max Factor Smokey Eye Effect Eyeshadow. Gorgeous!

Max Factor Liquid Eye Effect Pencil Eye Liner is out now in the following shades:

• Black Fire

• Brown Blaze

• Silver Spark

• Violet Voltage

• Lilac Flame

And yep, it’s a steal at just RRP $24.00.