I try: L’Oréal Professionnel's Steampod experience
The latest Allure magazine has a rather
fabulous story about what they call “millionaire’s hair” i.e. the “thick,
shiny, totally luxurious hair” that we all want to wake up with every morning.
They go on to term it the likes of “rich lady” hair but if you make the effort
it can be yours, whatever the size of your wallet.
Especially when it is achieved and maintained
with the help of L’Oréal Professionnel’s new Steampod, a very clever tool that
I had used on my hair last week at Jan Waite Hairdressing in Auckland’s Mount
Eden.
The world’s first high pressure hair
smoothing iron, it treats the hair while it styles – and it works! It aims to deliver
“visibly repaired hair, exceptional smoothness, unparalleled shine and a
superior blow-dry finish”, and yep, it certainly did what it said with my
locks.
In conjunction with the Steampod, L’Oréal
Professionnel is also launching a Pro-Keratin range of treatment products that
contain ingredients which are steam activated and work to repair the hair and
improve its condition and manageability over time. This means that you’ll get
even better results with regular treatments, but you do definitely see a
difference after just one.
So how does the Steampod work exactly? It uses
steam to gently open the hair cuticle, preparing the hair for the Pro-keratin
treatment. By progressively heating up the hair with the steam this means that
there is no heat shock to the cuticle, heat shock is where the hair becomes
dull as a result of being heated too quickly. The treatment product then goes
deep into the hair fibre to rebuild and repair the damaged areas, then the
anodized ceramic plates of the Steampod work to smooth the cuticle and seal the
ends of the hair, resulting in a flawless finish and noticeably repaired hair.
Laura, who gave me a damn good blow wave in
conjunction with the service, used the appropriate products for my hair’s
slightly oily roots and dehydrated ends, and the results were amazing.
Steampod is an in-salon service available at
participating L’Oréal Professionnel salons from October, and at a recommended
retail price for the service is $15 on top of a regular blow-dry (price will
differ between salons) it is definitely something you can easily get addicted
to! Millionaire’s hair on a freelance writer’s budget? Don’t mind if I do!
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