All about: Yes To Cucumbers Daily Calming Moisturizer

Earlier this year I was lucky enough to spend an inspirational morning with Lance Kalish and Ido Leffler, the creators of Yes To skincare who were visiting from San Francisco.

A brand still new to the New Zealand and Australian market but breaking all sorts of records internationally, products from the Yes To ranges have won awards from names as diverse as PETA and Allure magazine – and with extremely good reason.

In 2006, Lance and Ido were two average guys who had made a conscious decision to eat healthier and buy more eco-friendly products, much like many of us do at a certain point in our lives. They found the food part was easy, but were shocked at the high priced, low quality and “negative marketing” surrounding the natural beauty products they saw out there on offer. So they came up with a rather big idea: “let’s create a line of natural skincare that actually works (no more compromising!), is affordable and guilt-free (no more breaking the bank!), eco-friendly and made from organics fruits and veggies and clean ingredients only (no parabens, petroleum, SLS or phthalates), and most importantly, will make you SMILE! It needs to be all about positivity (no more anti this and anti that!).”

Fast forward to 2012 and Yes To is a global leader in natural beauty, with nearly 70 Yes To products available in 28,000 stores in 29 countries. Their skincare combines high quality organic fruits and vegetables with a special mineral elixir derived from the Dead Sea to nourish and hydrate naturally. It is made up of five unique collections - Yes To Carrots, Yes To Tomatoes, Yes To Cucumbers, Yes To Baby Carrots and Yes To Blueberries – that have something for everyone and are created with a variety of skin types in mind.  You can mix and match within ranges and use many of their products on the whole family – with more products reportedly set to drop in early 2013.

They do not test on animals, their packaging is recyclable and all of their products are at least 95% natural, and free of parabens, SLS, petroleum, and phthalates. Yes To also fund a non-profit organisation helping to make a difference in people's lives through sustainable agriculture, a portion of all Yes To proceeds has been dedicated to the Yes To Carrots Seed Fund. To say this brand gets a lot of ticks is an understatement, and their products are very easy on the wallet to boot.

Yes To Cucumbers Daily Calming Moisturizer is the latest from their product line to cross my desk, and it’s a little wonder. A gentle, spring-water based moisturiser formulated specifically for normal to sensitive skin types, it contains organic cucumber, Dead Sea minerals, aloe vera, green tea and spirulina to calm and soothe the skin. The Dead Sea minerals also work as a natural exfoliate, helping to detoxify and rejuvenate the skin. Because of the minerals’ molecular structure, this exclusive blend allows for easy penetration to fortify cells and increase skin’s ability to retain moisture.

It also has an RRP of $29.99 for a 50ml pump bottle, which is definitely a steal in my book. If you’re feeling sensitive and are looking for a solution that won’t break the bank then I highly recommend that you check this little wonder out.