Christmas countdown: the Veuve Clicquot Ponsardine
Yes, it was just a week ago that I had a Christmas
Countdown featuring champagne but by Jove I’m going to do it again! One can
never have too much champagne, right?
This time I’m shining the seasonal
spotlight on Veuve Clicquot, a champagne name I’m always very partial to and
enjoyed in its sassy rose form at the opening of the first Bobbi Brown store in
Australasia last week.
For Christmas the legendary house is
offering a humorous take on their signature drop in the form of a gift box that
mixes quirky design with a clever reference to their rich history – and isn’t
she pretty?
The Ponsardine Giftbox is a clever conversation
starter as it begins with a tongue-in-cheek reference to the family name
Ponsardine. Veuve Clicquot has revisited the family crest of Barbe Nicole
Ponsardine, Madame Clicquot, the woman charged with guiding the modern success
of the company. Born into a family with a penchant for wit, Madame Clicquot’s
father was named a baron of the Empire by Napoleon I in 1813 and honoured with
a Coat of Arms. In choosing this symbol, Nicolas Ponsardine took a satirical
twist on his name, selecting a coat of arms that depicted a bridge (“Pont” in
French) beneath a sardine.
Pon(t)Sardin(e)
The Ponsardine giftbox thus takes its
styling cues from that of a sardine tin, with a cute twist and pop tab opening –
and it’s reusable!
She’s available at Glengarry stores in the
North Island and Ballantynes in the South at a RRP of $79.99,
so pop in a grab one or two for your favourites this summer.
Comments
Post a Comment