Love it, need it: Lancôme Hypnôse Star Mascara

I love a fabulously luxe lash, and when I look for mascara I look for big, bold, lush and sexy. Lancôme most definitely decided to answer my prayers with the new Hypnôse Star Mascara, which is absolutely top notch on all fronts.

New to the Hypnôse line of mascaras, the Lancôme Hypnôse Star Mascara really is the ultra-glam volumising mascara for show-stopping, sassy eyes, and I’ve been loving having a play with it over the holiday season – and now beyond. The sparkling tube (one of the prettiest mascara tubes I’ve ever seen) is on counter right now, alongside the cutest campaign shot of spokesmodel Daria Werbowy and the iconic Betty Boop.

The mascara has one of the most unusual – and clever - brushes I’ve ever used.  It is a bristle brush, not a plastic one, and it has a very unique shape (I’ve never used a mascara with a wand like this, and it is very cool). The dual-action brush has a flat side for optimising product deposit at the lash line while the rounded side separates, defines, and lengthens.

The tip tapers to a very small point, and the cone shape of the mascara brush helps to really get close to the lash line and inner corners. Getting closer to the lashline makes a huge difference to the end result as this is where you want to build volume, and this formula is very much a super-charged volumising mascara.

And although powerful, the formula is a remarkably light texture to wear, and it is definitely more of a dry mascara rather than a wet one. The hard carnauba wax helps to set lashes in a curl so that they stay lifted that much longer, and so far I’ve had that effect last all day long and well into the evening.

As for the shade, it is super black with almost a glossy finish – think the shiniest patent leather look, which is enhanced even further by light-reflecting oils. Lancôme themselves call it the "black-diamond effect" and I couldn’t agree more – it is simply gorgeous.

This really is one of the best formulas I’ve tried in a very long time, and if you like a lush lash like me then I heartily recommend that you give it a whirl.