Beauty news: when Kérastase meets Kate Moss

In major beauty news – even for such a prestigious brand - Kérastase has just announced that mega model Kate Moss will be the face (and hair) of it’s first ever styling collection.

It will be the British model’s first foray into fronting a campaign for a luxury hair-care brand, and all of the images that have been released thus far point to the partnership as being a type of collaboration, with La Moss’ trademark tousled, sexy hair look playing a major role.

On the advertising set and in the hands of her friend Luigi Murenu, studio hairdresser and Artistic Director of this new range, Kate’s locks were sculpted, waved and curled, with lots of oversized volume and a free flowing feel that is pure Moss.

The advertising campaign shot by Solve Sundbo will be released in May of this year.