Beauty news: enter the mind-blowing new ghd eclipse
Okay, maybe let’s call it the “mind-blowing, life-changing”
ghd eclipse, because for many of you out there that’s what this little marvel
will be.
The ghd team themselves have called it “a new styler for a
new era”, and enticed me along to a presentation yesterday by saying that for
the company, it is the most exciting and innovative launch since it all began.
And coming from the people who reinvented the heat styling wheel as it were,
that is no small call!
Sitting in the Hilton Auckland’s Bellini bar it was clear
how much ghd is excited about the launch of the eclipse, and by the time I
left, so was I. It takes heat styling to a whole new level of effectiveness and
ease of use thanks to some serious technology developed by their team of
scientists at the ghd research facility in Cambridge, England, which is headed
by micro physicist Dr. Tim Moore. These include:
* Breakthrough, patented ‘tri-zone’ technology, which
involves six quick thinking sensors spread throughout the styler that maintain
a constant heat of 185ºc from root to tip, which is proven to be the optimum
styling temperature for pretty much every hair type. And that’s in a single
stroke - all textures will obey; from the rebellious and unruly
to full-on headstrong afro hair.
* Super‐fine, precision plates that ensure ultimate heat
transfer, don’t snag and - most importantly - make the job of styling you hair
that much quicker. ‘Hurrah for that’ say millions of time-poor women worldwide!
* A cooler body thanks to aerogel
insulation, an innovation that was directly influenced by the work of the likes
of NASA. This means the irons have a cool-to-the-touch outer shell, even after
45 minutes of use - a huge bonus for stylists working on the salon floor and
backstage at runway shows all over the world.
Visiting ghd Ambassador Jayne Wild described the eclipse as
“the best thing to happen to hair styling since the original ghd, saying “I
haven’t been this excited since I got my hands on my very first ghd styler. The
eclipse has simply gone above and beyond anything before it. Take the original
ghd, turbo charge that by 100 and you have the eclipse.”
Jayne will be on of the stylists using the eclipse backstage
at the upcoming MBFWA, which I am gutted I won’t be attending this year - it
always ensures maximum beauty-related inspiration and 2013 looks to be no
different. The ghd team will be thanking this new baby for many reasons,
including the fact that they won’t have to spend precious minutes blow-drying
hair backstage, whether its curly, wavy or straight. “You will see outstanding
results in just one stroke with a straight, smoother, frizz‐free finish,” says
Jayne, “and faster styling also means you can afford to take thicker sections
of the hair.” This applies to home use as well and is a godsend for ladies with
thick locks like myself. The arrival of the ghd air made my dry time that much
faster and now the eclipse is set to do that for my styling time - and then
some!
Three years in the making and backed by some serious
science, this tool is most definitely a life changer. The ghd eclipse will be
available in April from ghd approved salons and www.ghdhair.com/au with an RRP of
NZD$350.00. Get saving NOW.
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