Paris Fashion Week How to: Isabel Marant F13, makeup by Tom Pecheux for Estée Lauder

No label says pure Parisian street style cool more than Isabel Marant, and for the designer’s recent Paris Fashion Week outing modern makeup legend Tom Pecheux created the perfect face to match.

Working with Estée Lauder, Pecheux said he drew inspiration for the beauty look at Isabel Marant from the quintessential French woman as viewed - possibly on numerous street style blogs - by people around the world. “I wanted to create a makeup look that was both feminist and boyish. The focus is on the brows, which are effortless but controlled - full, with volume, almost masculine. Makeup on the face is very light, very sheer, like a veil, while the lips are simple, natural and nude.”

He applied a light foundation and concealer to models’ faces in the form of Double Wear Light Stay-in-Place Makeup and Double Wear Stay-in-Place Concealer, set with a dusting of Lucidity Translucent Loose Powder in Transparent. He then used Lauder’s Artist Brow Pencil/Double Groomer to make eyebrows a little bushy and natural looking, before brushing eyelids with a beige shadow (Pure Color EyeShadow Duo in Vanilla Pods) to give a “flatter” aspect. He then added a thin silver metallic line using Pure Color Instant Intense EyeShadow Trio in Smoked Chrome, “just to bring sparkle and to catch light.”

Lips were a mix of Pure Color Long Lasting Lipstick in Vanilla Truffle and Pure Color Vivid Shine Lipstick in Gilded Honey - launching August 2013.

To top off the look, Christina Conrad for Estée Lauder painted models’ nails with Pure Color Nail Lacquer in Ballerina Pink and Hairstylist Paul Hanlon set freshly blowdried hair with tongs for what he told Allure was “a very soft movement… like a young Carla Bruni, like Jane Birkin.”