Love it: the KEVIN.MURPHY SHIMMER.BUG
From the minute the KEVIN.MURPHY COLOR.BUG collection landed
people were absolutely mad for it. It gave mere mortals the ability to go crazy
with the colour of their locks with next to zero commitment, and much fun has
been had since its release!
What I’m excited about however is a new product that is
designed to give you pretty much instant golden bronze highlights - the
magnificent SHIMMER.BUG. Joining the existing COLOR.BUG shades in pink, purple,
orange, white and neon, this new shimmery hue can be swiped onto hair for quick
colour application and then - like its neon hued brothers and sisters - can be
easily washed out.
“SHIMMER.BUG is an exciting new addition to the COLOR.BUG
line,” explained Kevin Murphy, stylist and founder of KEVIN.MURPHY. “The golden
bronze hue yields multi-dimensional highlights without the commitment of
permanent colour. From the outer coppery metallic packaging to the inner bronze
pressed powder, everything about this new product shouts glam and glitz. For
golden highlights on dark hair, or to add radiance to lighter or red tones,
SHIMMER.BUG is quick and convenient. Simply wipe on, then wash out!”
To get the warm, shimmery look apply the product directly to
dry hair, and for more intense colour, prep the hair first with a thicker paste
product like UN.DRESSED. For a lighter shade, use a spray like
HAIR.RESORT.SPRAY first and then apply away, and for very blonde or chemically dehydrated
hair, use a deep conditioner before application. Always make sure your clothing
is covered, and really massage the product into your hair, shaking out any
excess, to ensure it’s spread evenly. Too easy!
The launch of SHIMMER.BUG also coincides with a competition to
win an Apple Macbook Pro. Each new SHIMMER.BUG comes with a golden ticket under
the cap, which has a unique code. To enter, visit www.kevinmurphy.com.au/shimmercomp
and pop in your unique code before saying in 25 words or less what your fave
KEVIN.MURPHY product is, and why. The salon that sells the winning SHIMMER.BUG
will also receive a prize in the form of an iPad. The competition runs June 1 –
August 31, 2013, with the website going LIVE May 1, 2013.
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