All about: Elizabeth Arden Visible Difference Multi-Targeted BB Cream SPF 30

Sometimes I feel like every woman and her dog is flogging a new BB cream, but when the bigger brands hold off for a while and then unleash a truly great one? Things get interesting!

The latest I’ve got my hot little hands on is by the legendary beauty name Elizabeth Arden, who has recently added Visible Difference Multi-Targeted BB Cream SPF 30 to its Visible Difference line of skincare essentials.  “ Marrying the brand’s 100 year skincare expertise with the natural coverage of a sheer foundation, the formula instantly hydrates, brightens, primes and protects skin for a flawless-looking complexion,” is what the press info says, and it definitely does all that - and beautifully I may add.

Suitable for all skin types, Visible Difference Multi-Targeted BB Cream SPF 30 is a multi-tasking and total skin balancing solution that targets and treats users’ specific—oily, combination, dry—skincare concerns for an even, glowy complexion.  Formulated with hyaluronic acid and key anti-aging ingredients, it comes in a lightweight buildable formula that - unlike some brands - easily blends into skin. Skin-enhancing mineral pigments are in there to help blur imperfections and diffuse fine lines (love that), whilst an antioxidant-rich Vitamin C derivative is included to brighten. It also has SPF 30 UVA/UVB broad-spectrum protection, which is essential and a major in my book.

Shade 1 is ideal for very fair complexions with pink undertones, Shade 2 for fair-to-medium complexions with golden beige undertones and Shade 3 for deep complexions with golden undertones, and I’ve found that Shade 2 is perfect for my skin right now but could easily be warmed even more with bronzer come summer.

Fingers are the best application tool in my book for this little wonder, but always remember to wash and dry hands first to prevent bacteria transfer.  Then apply a pearl-sized amount of product to the face for a sheer veil of colour.  For medium coverage, an additional layer can be added on top, and if you tend to suffer from very dry skin like me you can prep skin with a light moisturiser prior to BB application for a smoother, more even application.  Like any other tinted-moisturiser or foundation application, you can seal it all in with a translucent or mineral powder, which I’ve been doing in the evenings.

So there you have it - not “just another BB” after all, and in store now.