Love it: Benefit's seriously great They’re Real! Mascara

Picked by Star Beauty Awards, Teen Vogue Beauty Awards, Cosmopolitan UK and Glamour UK as the best mascara release of 2012, Benefit They’re Real! Mascara is a formula I have instantly fallen head over heels in love with. A deep, jet-black mascara that lengthens, curls, volumises, lifts, and separates lashes for what the cheeky-but-clever company calls a “spectacular ‘out-to-here’ look,” it seriously gives you lashes you never thought you had.

I was introduced to it at a meet and greet with Benefit Australia’s Jessica Bok last week, where I received one of the best brow shape and tints I’ve ever had and left with some wonderful new treats to play with. Thus far, the incredible They’re Real! stands out as my fave, mainly because I love a big, fat lash look and this does that with nary a flick of the wrist. It has a specially designed brush that features staggered bristles that grab close to the root, boosting length and volume beyond belief. Then, the custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. The end result is a glossy, jet-black look that is long-wearing and super comfy to wear, and after just a few days’ wear I can confidently say that it won’t smudge, clump, or dry out.

To get the most from this little beauty, position the wand horizontally and wiggle from side to side and base to tip to achieve maximum volume, length, and lift.
Then, hold it vertically and stroke upward to curl and separate.
Layer generously as desired!

This formula is multi award winning with good reason and gets major thumbs up from me - and if you haven’t checked out New Zealand’s new Benefit counter at Auckland’s Smith & Caughey’s Queen Street then I highly suggest you do, ASAP!