Love it: Maybelline New York Volum’ Express Mega Plush Mascara

As a contact lens wearer, many mascara formulas that sound amazing prove to be the bane of my life. They certainly curl/plump/lengthen and pretty much everything bar doing the dishes, but this can come with flaking which isn’t ideal when you’re dealing with lenses and trying to keep things as sparkly and clean as possible.

So, when I was at a launch yesterday for Maybelline New York’s latest and greatest for release in July, the product that really caught my eye - quite literally - was the Volum’ Express Mega Plush Mascara, which is a clever little wonder with a really rather reasonable RRP of $23.99.

Maybelline New York is famous for their mascara, and for the innovation and thought that goes into each release. This new baby is the world’s first gel-mousse mascara – great news for those that can’t tolerate the flakes. With a unique formula that contains 40 per cent less wax, Mega Plush conjures up maximum volume without the downside of dry and hard waxes - as in no brittle or flaking lashes. It also has a flexible stem brush - their biggest yet - that absorbs shock to caress lashes for massive volume, and I couldn’t wait to give it a go.

Over 24 hours later I am officially in love with this little tube of goodness, pretty much only taking it off to sleep! It is definitely a new favourite and one that is highly recommended - come July get in there and grab one fast!