Beauty news: ghd to work with the Victoria’s Secret Fashion Show

Today, professional hair styling brand - and creators of some of the most revolutionary beauty tools out there - ghd announced a brand new multi-year partnership with none other than Victoria’s Secret. They will be the first ever official hair tool sponsor for its annual fashion show, creating some serious locks like those above, and inspiring us all to do the same.

The brand has workd seven successful seasons creating looks for top runway shows at London and Paris fashion weeks, and believe that the hotly anticipated Victoria’s Secret fashion show is the perfect partner for ghd’s US fashion debut.

ghd stylers and hairdryers will be used exclusively backstage by lead hairstylist Orlando Pita and his team, creating sexy signature hair looks for the 2013 show. “We are thrilled to work with ghd as the official hair tool sponsor of the Victoria’s Secret Fashion Show,” said Monica Mitro, executive producer of the show and executive vice president of brand communication and events. “We are certain that ghd tools will help us to achieve the iconic Victoria’s Secret hair styles we have become famous for.”

ghd’s full line of stylers and brushes, along with the award-winning ghd air professional performance hairdryer, will be on display at select in-store events leading up to the Victoria’s Secret Fashion Show. Professional stylists will also be on hand to create a good hair day for consumers using ghd’s styling tools. To follow ghd’s real-time brand alerts, extensive behind-the-scenes coverage, how-to videos and other exclusive content, follow #ghdxVSFS.  

ghd will debut as the official hair tool sponsor in the 2013 Victoria’s Secret Fashion Show, airing on December 10, 2013 at 10 PM EST/PST on CBS Television Network.