In love with: Estée Lauder's new Modern Muse

I’m a sucker for beautiful visuals, so before I’d even smelled Estée Lauder’s new fragrance, Modern Muse I was in love with the beautiful, bow topped bottle and heavenly image of the extraordinarily gorgeous - and well named - Arizona Muse as its spokesmodel.

Out right now, Modern Muse is described as a fragrance that "captures your style, your confidence, your creative spirit." But more importantly, the scent is a groundbreaking innovation for the company - and the industry - in an essential way.

Modern Muse has what Lauder call "a unique dual-accord structure," meaning it blends the different and distinct notes of Jasmine with a super woody - but still feminine - scent. The dynamic duo at the fragrance's heart means that it is complex and unusual, and definitely not your average run-of-the-mill release.

The textures of Jasmine Sambac with Citrus Fruits come together to create a multi-faceted mix, which is then joined by two Patchouli essences wrapped in the "creaminess" of Madagascar Vanilla, rich Amber Wood and soft Musk. If you look at the fragrance note by note, you’ll also find Exotic Mandarin, Honeysuckle Nectar, Dewy Petals, China Absolute, Tuberose Fleur FirNat, Fresh Lily, Patchouli Coeur and Patchouli Crist - making for a totally unique scent if ever there was one.

I loved it at first sniff and it seems that many agree - Modern Muse was recently voted Best New Fragrance by Allure during their Best of Beauty Awards for October, which is so mean feat. Just beautiful!