Beauty news: Kate Upton for Bobbi Brown Cosmetics

The hottest beauty news in the past week must be the announcement that Bobbi Brown Cosmetics have signed up the beautiful - and beautifully real - American supermodel and actress Kate Upton as the brand’s new celebrity face.

Their first-ever celebrity spokesperson was actress Katie Holmes, who will step down at the end of June when the first shots of Upton will appear in July 2014 as campaign images at Bobbi Brown Cosmetics counters worldwide. The official ad campaign images will break in September issues of national print magazines and promise to be absolutely gorgeous.

“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules”, says Brown, “she loves life and that is Pretty Powerful.” Upton is equally enamoured of Brown, saying the makeup artist is “an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton.

Maureen Case, President of Bobbi Brown Cosmetics, said “the Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”

I for one think that this partnership is a match made in heaven and cannot wait to see what the pair creates.