Beauty news: Lupita Nyong’o announced as the new face of Lancôme

The darling of the Oscars, the red carpet and the international front row, it was only a matter of time before someone swooped in and signed up Academy award winning actress Lupita Nyong’o as its brand new face, and that clever company was iconic French beauty house Lancôme.

With her incredible talent and one of a kind beauty, the stunning 31-year-old has taken the world by storm over the past twelve months. She received an Academy Award in the category of “Best Supporting Actress” for her portrayal of Patsey in Steve McQueen’s acclaimed film 12 Years a Slave – making her the fourth Academy Award winning Lancôme ambassadress. She has also received a swag of other prestigious awards worldwide, including the Screen Actors Guild Award, the Independent Spirit Award, NAACP Award, and 2013 Hollywood Film Awards' "New Hollywood Award.”

The Mexican-born, Kenyan actress is a multi-talented star as well, having performed on stage and screen as well as having directed the award-winning feature-length documentary, In My Genes, about the reality of living with albinism in Kenya.

"I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” said Nyong’o, who is joining Julia Roberts, Kate Winslet, Penélope Cruz and the recently appointed Lily Collins in the brand’s stable of international beauties.

She will be seen later this year in campaigns shot by star photographers Mert Alas and Marcus Piggott, and I for one can’t wait to see what the trio dream up!