All about: Clinique’s Sonic System Purifying Cleansing Brush

Just days ago, Clinique unveiled a key new addition to its skincare portfolio – the Sonic System Purifying Cleansing Brush. It’s not often that you hear beauty editors gasp when a product is revealed but gasp they did - before jaws hit the floor.

Described as a “skin-changer” by the highly respected brand, the new brush has been designed to work in tandem with Clinique’s best-selling 3-Step cleanse/exfoliate/moisturise system.

The Sonic System Purifying Cleansing Brush was developed in partnership with dermatologists from the Orentreich Medical Group – which helped to develop the brand’s original 3-Step system – and a leading Swiss toothbrush manufacturer, well versed in the field of sonic technology. The result, claims Clinique, is a gentle yet effective cleansing innovation that will transform skin and leave it better prepped and primed for subsequent treatment products. To say I want one would be putting it mildly - this is a veritable MUST HAVE.

The oval-shaped, angled brush head incorporates two strengths of rounded bristles: the green brushes are stiffer, shorter and denser, for cleansing the T-Zone, whilst the white brushes are softer and less dense, for the more delicate cheek area.

Each brush contains around 35,000 fibres, with domed tips, to gently dislodge dirt from skin without any scratching. The device delivers around 10,000 sonic movements per 60 seconds, loosening stubborn dirt and oil more effectively than hand washing. An integral timer automatically turns the brush off after 30 seconds. The brush fibres have also been mixed with silver, which acts as an anti-microbial, and it’s recommended that you replace the brush head every three months.

Lastly, it has a super light, compact, portable design, complete with an ergonomic handle that allows the brush to lay flat to dry. A single charge ensures a three-hour battery life, making it a brilliant travel companion if ever I saw one.

I’ve been a little shy of using many of the cleansing brushes on the market due to my sensitivity issues but this baby is most definitely different - it is so gentle it can be used on the petals of a flower with zero damage, for instance. I’m totally excited about trying one as soon as they land, which will be on September 1, 2014. Oh, and the Clinique Sonic Cleansing System Purifying Brush will have an RRP of $165.00 - much cheaper than many of the quality competitors - and $31.00 for a replacement brush head.