All about: Schwarzkopf Essence ULTÎME and Schwarzkopf Blonde ULTÎME
It’s
not unheard of for big beauty companies to align themselves with iconic
supermodels, but rarely do they two ever properly meet. The former is usually
involved in the likes of R&D, branding and marketing, whilst the latter
shows up, smiles and leaves. Bang - a fresh new campaign!
So
with that in mind it is pretty damn impressive that two new hair cosmetics
brands have been exclusively developed with beauty icon Claudia Schiffer: Schwarzkopf
Essence ULTÎME and Schwarzkopf Blonde ULTÎME. They work together to “combine
the insider know-how of one of the world’s most famous and successful models
with the hair expertise of Schwarzkopf”, and the result is a pretty damn fine
product line up, and a bit of a steal (most products are around $14.99) at
that.
“I’ve
always wanted to design and create hair cosmetics products and Schwarzkopf has
given me the opportunity to finally develop my own signature hair line,” said
the relatively reclusive of late Schiffer, who has been in the modelling
business for more than 25 years and knows exactly what kind of aggressions hair
is exposed to when it comes to washing, drying, styling and styling again. The genuinely
collaborative affair has created Schwarzkopf Essence ULTÎME; a haircare range
for incredibly strong and amazingly shiny hair. Each high performance formula contains the ULTÎME-4-Complex,
a combination of pearl essence, panthenol, refined protein and keratin. This
extra creamy consistency surrounds each hair strand enveloping and nourishing
all dimensions of the hair structure: repairing the hair in the cells and
restoring the natural elasticity. Hair surface is refilled and the protective
lipid film is rebuilt, meaning serious strength and killer shine. To complement
the ranges, Schwarzkopf and Schiffer created a signature fragrance consisting
of 135 carefully selected ingredients including white musk, sandalwood and
vanilla. Yum!
Elements
I love include the BB Beauty Balm and an Intensive Mask, as well as the Diamond
Color with Diamond Gloss Serum and UV filter to protect coloured hair against
fading.
Last
up, Schwarzkopf Blonde ULTÎME is a collection of beautiful, high performing
blonde colours including Claudia’s own personal shade (10-1 Cool Light
Blond). The formulas include pearl
essence to make hair super soft with multi-faceted shine.
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