Love it: M.A.C X Lorde feat. Pure Heroine

Landing in stores tomorrow - and destined to immediately fly out the doors - is the M.A.C collection with whimsical pop goddess Lorde, which has been a long time coming but is WELL worth the wait.

A limited-edition collaboration debuting online and in select stores, its star product is the deep, plum Pure Heroine (pictured above), the signature lipstick shade of pop’s coolest ingénue. She started off as a fan of the original M.A.C cult matte Heroine, but this new version - named after Lorde’s debut album - is a beautifully creamy, Amplified formula that goes on like a charm and lasts the distance. It is super flattering to wear due to its creamy as opposed to matte consistency, with the hint of shine keeping things soft and sultry as opposed to the edgier-side-of-edgy.

M.A.C’s legendary Penultimate RapidBlack eyeliner in true black completes the picture, and the pair is all you need - apart from great skin - to rock an amazing day or evening look. Love it.