All about: Nike’s new Breathe Collection
One of the best motivators to exercise is a kick ass kit,
and I often say to people feeling less than up to a fitness commitment in their
life to just buy some great shoes and work your way up! I swear having
something fresh to wear gets me all excited about exercise again when my mood
falters, and the newest offerings from Nike are designed and built with the
summer months in mind - so no excuse not to indulge, really!
I’m talking about the new Breathe Collection, which the
global brand describes as bringing “summer-focused performance benefits to
sport classics”. To combat the heat of the summer months, it features
breathable, lightweight sneakers that are comfortable enough to keep up with
any warm-weather activities. In other words: sneakers for the spirit of summer.
Reportedly inspired by Brasil’s hot and humid conditions and
the on-the-go lifestyle that switches from the beach one minute, to
running and training the next, it features some favourites in beautiful new
shades and with clever new construction. The collection starts by deconstructing
two of Nike’s iconic silhouettes, transforming classic Nike Air Max and
Nike Roshe Run sneakers into ultra-breathable, lightweight shoes. Both have
been stripped to their essentials - layers of reinforcement removed and
heavy materials eliminated - making them lighter than air and ready for
the heat to hit. Spacer mesh creates pockets of air between the upper
materials to allow for increased airflow too, and yep, it looks pretty damn
fancy to boot.
The Nike Breathe Collection's Air Max Lunar1 styles are
infused with Nike Lunarlon foam
technology, which refines cushioning by taking comfort
and support with a responsive foam ride, whilst I love the Roshe’s bright
colours. The women's colourways have white outsoles supporting vibrant uppers
and accented with a white Swoosh logo as in the pic above, and I have already
added then to my list of must-have-right-nows. In store now, these will go fast
so be quick and be prepared for the summer months ahead. Sun, heat? Bring it!
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