Beauty news: M.A.C X Miley Cyrus for Viva Glam
It was with great excitement that M.A.C Cosmetics officially announced
the truly controversial but absolutely lovable Miley Cyrus as
the 2015 spokesperson for the M.A.C Viva Glam campaign.The star will collaborate
on a hot pink lipstick and matching lipglass with a pearl shimmer for the
cosmetics brand, and if the just-released hero image is anything to by, it will
be a hit.
Long before it was de
rigueur to do so, global make up giant M.A.C were heavily involved in the fight
against AIDS, through the sale of their Viva Glam lipsticks and other less high
profile support like staff collections and helping out at various
HIV/AIDS-related organisations. To say that the brand has made one hell of a
difference for those living with HIV and AIDS would be an understatement - they
are awesome and totally committed.
The VIVA GLAM campaign is
the heart and soul of M.A.C’s fundraising efforts for the cause, and has also
spawned a collection of seriously fabulous lipsticks and glosses to boot.
The Miley Cyrus x M.A.C Cosmetics Viva Glam line will debut
in early 2015.
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