Beauty news: Jerry Hall for L’Oréal Professionnel

With her luscious blonde hair, megawatt smile and legs that really do go on forever, Texan supermodel Jerry Hall (above, bottom), 58, is a true beauty icon. With an IQ of 146 she is also a serious brain, and one of the sassiest and most enduring beauties of the past thirty or so years.

This year, Hall has shockingly said goodbye to her signature long locks, showcasing the cut of the season - the Golden Lob - in L’Oréal Professionnel’s latest It Looks AW 2015 trend collection. Does it work? With that bone structure it most certainly does, perhaps even looking better than it did when she rocked her hair waist length.

This season’s It Looks collection sees international fashion and beauty stars channel three essential looks, with Hall staying on-point with her golden lob, Helena Bordon (also above, top) rocking breezy waves and ash blonde tones while Loan Chabanol showcases a hot new take on the pixie cut.

“The Golden Lob was the perfect way [for Hall] to update her iconic long hair – the new look is so chic and yet playful like Jerry Hall herself,” says studio hair stylist of the collection, Seb Bascle.

The lob has looked effortlessly fresh and cool when spotted on the autumn winter 2014-15 runways of the likes of Isabel Marant, Marc Jacobs and Tom Ford.

Tousled waves and bangs were a favourite this European runway season. Brazilian beauty and It Girl Helena Bordon keeps the look fresh for the new season colour collections, sporting a statement fringe, breezy waves and sophisticated ash blonde tones.

French model and actress, Loan Chabanol rocks a new take on the pixie cut and completed her stunning new It Look with a bold copper hue. This season sees the natural evolution of a shorter, sharper pixie cut in to a longer, softer version that enhances bone structure and features.

The key looks reflect the Parisian heritage of L’Oréal Professionnel, showcasing the world famous

fashion colour house’s latest statement as a constant trendsetter in the industry.