Hair how to: Alberta Ferretti FW15, by Guido for Redken

Many a stylist would call the ponytail the lazy woman’s option (see also: the terrible topknot), but done well a ponytail can look perfect, polished and totally on point.

That’s what I would call the one that Guido, Redken Global Creative Director created for Alberta Ferretti’s Fall/Winter 2015 collection, which bought out all of the romance that the label has become synonymous with. A simple, soft low pony, it was all about beautiful hair and bone structure, and making the most of both.

To achieve a silky smooth texture with natural movement, Guido blow dried the hair using Redken’s Satinwear 02 Prepping Blow Dry Lotion, and then pulled it back into a loose ponytail for a romantic, pure feeling.  “The Alberta Ferretti woman is always very romantic and beautiful. This simple look is just that – it’s very romantic and pure without being too theatrical or overworked,” said the stylist.

“I blow dried the hair using Redken’s Satinwear 02 to get a soft, smooth finish that isn’t too product-y, and then I pulled the hair back into a loose, low ponytail so it’s very baggy. I didn’t leave any pieces of hair loose around the face so that I could create that nice droop in the front and over the ears. There’s some natural movement throughout the length of the ponytail, which adds to the softness and the romance of the collection.”

To re-create the look at home:

1. Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner (not available until July in New Zealand)

2. Use a comb to create a clean centre part

3. Apply a nickel-size amount of Redken Satinwear 02 Prepping Blow Dry Lotion to damp hair from roots to ends

4. Blow dry hair smooth using a round brush to add volume to the crown

5. Pull hair back into a low, loose ponytail and secure with an elastic

6. To hide the elastic, wrap a small section of hair from the ponytail the elastic and secure with a small U-shaped pin

Photos by Lucas Flores Piran for Redken