Love it: YSL Beauté's new Volupté Tint-In-Oil

I go pretty much crazy for everything Yves Saint Laurent and YSL Beauté, and the latest release from the latter is absolutely flawless as well as a brand new beauty innovation.

The first of its kind in the beauty world as far as I can tell, Volupté Tint-In-Oil is a unique new lip oil (you read that right, a lip oil) that is infused with tint that provides all the nourishing benefits of a balm, but with the beautifying effects of colour. Magic!

Available right now in eight jaw droppingly flattering shades, they come houses in sleek chrome tubes belted with the YSL ‘Cassandre’ logo, the band helpfully displaying the colour of each individual shade. The contents are kept hidden away from light in order to preserve their integrity, and the pigment is pretty much as true as it gets.

The ‘bouche à bouche’ diamond-shaped and angled applicator has an incrdeibly soft feel and wee reservoir at the centre, designed to ensure that a perfect hit of product swipes on in one simple step. It’s so easy to apply that you almost don’t need a mirror, it’s almost intuitive and just plain perfect.

So what is with the oil then? Although oil and tint naturally repel each other, the clever people at YSL Beauté have made opposites attract – compelling these two ingredients to work effectively as one. Colour Link Infusre is an ultra-stabilizing technology developed by YSL Beauté for its ability to disperse and homogeneously solubilise colour particles in oil to create a hybrid formula. The colour pigments are then captured within the oils to dispense an ever-evolving burst of colour. The oils slowly disappear but the pop of colour stays true.

Apricot Kernel Oil, Macadamia Seed Oil, Coriander Fruit Oil, Jojoba Seed Oil, Passion Flower Oil are all included in the paraben-free formula, with the latter in particular well documented as having invaluable nutritive properties. Historically cultivated in the Majorelle Garden in Morocco (a place so dear to Yves Saint Laurent’s heart and one of his prime sources of inspiration), this flower blooms only in daylight and fades by nightfall, waiting for the energizing light of the sun to come again.

Last up, I love the fact that the colour really comes to life on contact with the lips and then proceeds to interact with your own lip tone over time – you get almost your own bespoke colour and a glowing one at that.

Apply a thin coat for naturally glowing lips and two for maximum impact and an intense high-shine impact.