Beauty news: Poppy Delevingne named the first Jo Malone London Girl

Last week Jo Malone London announced Poppy Delevingne as the inaugural Jo Malone London Girl, the brand's first ever global ‘face’. As with any good partnership, it's the quintessentially British similarities between the two that make the partnership work - ultimately they're very English, very chic, and always immaculately presented.

Known for her cool style credentials, and quirky Britishness, Poppy Delevingne is the quintessential Jo Malone London Girl embodying, as she does, the globally renowned fragrance and lifestyle brand’s spirit of sophistication, originality, wit and hospitality.

“I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much,” says Jo Malone London Girl, Poppy Delevingne.

With her international career as a model, designer and fashion ambassador, Poppy is a perfect choice to represent Jo Malone London globally. Brimming with ideas, she will offer her expertise and dynamism to a wide spectrum of projects over the next year. To begin with Poppy will curate and host a series of special events – both grand and cosy – and will actively share the brand with her many friends the world over.

“Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does,” says Global General Manager, Jean-Guillaume Trottier.

To which I say – a match made in fragrance, fashion and fabulousness heaven.