Beauty news: Soo Joo Park announced as latest face of L’Oréal Paris
The incredibly good looking L’Oréal Paris spokesmodel family has expanded
once again, with Soo Joo Park announced as the new face of L’Oréal Paris Cosmetics
– the first Asian-American to represent the brand in its 106-year history.
Park adds ethnicity mixed with the girl-next-door
to the ever-expanding pool of glamorous L’Oréal Paris ambassadors such as
Karlie Kloss, Barbara Palvin and Naomi Watts.
Born in Korea, Park moved to California
when she was 10 years old and didn’t start modelling
until she was 26 and had finished an architecture degree.
She may have been a late-comer to the model
scene, but Park was embraced in the fashion scene by the likes of Carine
Roitfeld, who immediately recognised her potential while shooting for her
namesake publication, CR Fashion Book.
Park was introduced to the fashion world by
Roitfeld, going on to appear on the runways of Karl Lagerfeld and Tom Ford,
subsequently becoming the starring face in their campaigns. Park quickly featured
on countless leading fashion magazine covers, her status, unique features and
commanding presence hugely popular with many fashion titles.
Stepping in to the modelling world at the
relatively late age of 28, Park is excited about what the L’Oréal Paris
opportunity represents. “L’Oréal Paris represents everything I want
to stand for, by inspiring and empowering women to be the best versions of
themselves," said Park.
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