I try: KEVIN.MURPHY’s TREAT.ME in salon treatment
Last week I was lucky enough to be invited to Ryder Salon to
try one of Kevin Murphy’s new TREAT.ME range of treatments, and boy did my
locks love me for it!
Murphy says that he saw “that women’s hair was not
responding to a generic “one size fits all” approach to treatments and masques,”
and he began researching ingredients and found that a serum type treatment,
like the ones found in skincare can be very effective due to the high
concentration of active ingredients. These ingredients were found to be more
potent or active at the onset of mixing and had very effective long lasting
results, so he set about applying their modus operandi to haircare and boom –
TREAT.ME was born.
By using skincare ingredients like Moringa Oil and Gardenia
Extracts in the structure of a serum he and his R&D people were able to
work with a smaller molecular structure where the ingredients can absorb into
the cortex giving instant and lasting results. They used an all vegetable and
plant protein system with over 26 amino acids alone coming from plants. These
plant “Super Proteins” are very close to the hair’s structure; therefore they penetrate
easily and strengthen the hair shaft by depositing themselves in the gaps
created by heat styling and chemical services, making the surface supple more
elastic and smoother.
Research has shown that the regular use of AHA or fruit
acids on the hair has a really beneficial effect. By gently removing dead cells
on the surface of the hair it allows the hair to receive all the essential
ingredients, and regular use of AHA has been shown to strengthen the outer
surface of hair making it stronger and shinier. Hair that has been treated with
AHA (Fruit Acids) or Sugar Cane Extracts (Glycolic Acid) can also tolerate
higher heat so therefore the hair can hold moisture at higher temperatures for
longer.
Sound good to you? The texture of my hair felt even better!
The TREAT.ME range of products are designed for an in salon
experience and were designed to be totally customised for each and every
client, so you might get a different cocktail of goodies every time you have
one depending on your hair’s needs at the time. They work to combat all kinds
of problems and have long lasting results on even the most damaged hair.
Here’s a quick rundown of some of the treatment range’s
gruntier ingredients and what they do:
WHAT:
Sugar Cane
WHY IT IS IN THE PRODUCT:
Sugar cane is a rich source of glycolic acid and contains
antiseptic properties.
INGREDIENT FUNCTION:
The extract will remove dead skins cells and broken cuticle
from the hair making it able to accept moisture and protein from other sources
better. Glycolic Acid is also thought to reinvigorate collagen and Sugar cane
extract will also help to deeply cleanse oily hair but will not strip the
natural oils away.
WHAT:
Nettle Extract
WHY IT IS IN THE PRODUCT:
Extract of nettle is high in anti-oxidants. This will keep
the free radicals under control.
It also has anti-inflammatory and astringent qualities.
INGREDIENT FUNCTION:
This ingredient will improve the appearance of the hair and
create optimum scalp health. It can even relieve conditions such as dandruff
and act as an antibacterial agent. Studies have also shown that nettle extracts
can inhibit DHT; a major cause of hair loss.
WHAT:
Glycolic Acid
WHY IT IS IN THE PRODUCT:
Glycolic Acid has an excellent ability to penetrate the
cuticle layer of the hair shaft. This enables it to attach itself to the
keratin to make hair more manageable and give a healthy appearance.
INGREDIENT FUNCTION:
Glycolic Acid can be used to deliver important benefits to
hair – enhancing the protection and manageability of hair by, conditioning,
moisturising, strengthening and preventing breakage.
Hair treated with Glycolic acid can tolerate higher heat so
therefore the hair can hold moisture at higher temperatures for longer.
WHAT:
Mongongo Oil
WHY IT IS IN THE PRODUCT:
Mongongo oil extract contains a high percentage of linoleic
acid and offers a unique protection from UV and environmental pollutants in
both skin and hair applications.
INGREDIENT FUNCTION:
Mongongo oil gives hydrating, regenerating and restructuring
properties for the hair. The oil is very stable and does not react to heat
therefore offering protection.
WHAT:
Gardenia Flower Extracts
WHY IT IS IN THE PRODUCT:
The extract has powerful anti-oxidant power due to ferulic
acid. This, in turn, will aid with collagen maintenance and support the hair
infrastructure resulting in improved condition and strength.
INGREDIENT FUNCTION:
Functions as an anti-oxidant and to leave the hair smooth
and manageable. It will moisturise, soften and treat to control frizz.
And much, much more… I highly recommend you give one of
these babies a test drive ASAP – believe me, it can only be good for you!
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