Tanning how to: St. Tropez X We Are Handsome Activewear at MBFWA
The inspo for the We Are Handsome Activewear collection at
last week’s MBFWA was “The strength of active lifestyles interpreted into
strong, clean lines and striking figures… The movement and vitality of bodies
in motion, flexing, stretching and free to take on any challenge.” The natural
tanning partner for the label was most definitely St. Tropez, who have worked
with the brand for some time now and always create something beautiful to go
with their shows and editorial.
Set under the lights of the White City Tennis Courts and
starring Insta-Fit girls and athletes (amongst models), the show celebrated
strong women who are driven and motivated to live in a fresh, inspiring and
powerful way – and yep, all were glowing with St.Tropez! “St. Tropez is the
perfect partner for accentuating our girls natural hues,” said WAH Designer
& Director Katinka Somers, “they have a deep understanding of their craft and
using their superior products they translate healthy glowing skin beautifully.”
The tanning brief was “Sun-kissed Sport Luxe” - a natural
deep glow earned while pushing the body to the max. “Think days spent having
fun and living fit lifestyles - whether they are out swimming, surfing, running
or practicing yoga,” said Somers. “Our girl is a natural fitness warrior.”
Of the tan, St.Tropez Skin Finishing Expert Michael Brown
said, “This year for We Are Handsome we are bringing the active glow to the ‘runway’
using skin finishing techniques to create a very healthy, 'lit from within'
look. Adding warmth, depth and then highlighting all brings a touch of the
outdoors to the skin - and it’s achievable for people at home too. With
St.Tropez everyone can achieve the covetable, on-trend Active Wear look,
everyday.”
To recreate the tanning look at home:
1. Exfoliate the skin the day prior with St.Tropez Prep
& Maintain Tan Enhancing Body Polish ($29.95) and hydrate with St.Tropez
Prep & Maintain Tan Enhancing Body Moisturiser ($29.95) to plump and even
the skin tone for tanning.
2. Buff St.Tropez Instant Tan Lotion Medium/Dark ($23.95)
into the skin using the St.Tropez Tan Applicator Mitt ($14.95) to create a
deep, even, warm tan. ‘Buffing’ blurs the line between skin and tan - the tan
won’t sit ‘ontop’ of the skin, but instead, appear to be one with the skin.
3. Sweep St.Tropez Gold Illuminator ($34.95) down limbs and
across the collarbone to highlight and elongate the limbs and give an extra
golden glow.
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