All about: Kérastase Paris Densifique Sérum Jeunesse

A few weeks ago I was lucky enough to be invited to the truly luxurious Bettjeman’s salon in Orakei for the launch of the first youth activator for hair from Kérastase Paris, Densifique Sérum Jeunesse.

A haircare brand that has long treated hair with the same reverance as the skin, it comes as no surprise that Kérastase Paris have developed a product akin to an anti-ageing serum, but for your locks. Densifique Sérum Jeunesse was created to combat the effects of time on hair quality, restoring hair youth and vitality, with visible results in just 30 days, and its also the first youth activator serum created to compensate the loss of quality due to greying process. The formula contains the most powerful antioxidant complex available for hair (called Anti-Ox Cellular) to help amplify its density, restore shine, strength and suppleness.

A true youth serum, Densifique Sérum Jeunesse preserves the hair's capacity for youthfulness and protects the scalp from the oxidative stress that causes melanin loss. The fibre regains its initial youthfulness and glow, and in just three months, a new type of density comes to the fore. Sound like a bit of you? I know it did to me, and I’ve been using it ever since with amazingly soft-yet-strong results.

So, how do you use it? Kerastase’s Densifique Sérum Jeunesse is applied to clean, towel dried hair, from the mid lengths to the ends and directly on the scalp before styling as desired. Its weightless texture immediately melts into the hair, leaving behind a delicate, 'woody floral' scent - the signature of the Densifique range – that is beautiful but never overpowering.

The Densifique Sérum Jeunesse is the newest addition to Kerastase's Densifique Absolu Collection, which includes a bodifying bath, regenerating masque, a thickening treatment mousse and intense densifing in-salon ritual and arrives in June with an RRP of $90.00.