Beauty news: introducing the new ghd platinum™

Already totally owning it in the styling tools arena and true leaders in the field of all things hair, ghd has just introduced the new ghd platinum™, their best styler ever and available any day now. Designed to take the guilt out of heat styling, the incredible new tool (which I have been using and can fully vouch for) uses safer-for-hair heat that delivers ultimate styling results in just one stroke. In other words – the best just got better.

It uses the company’s patented tri-zone™ technology and works super quickly and effectively to straighten, curl and style hair whilst reducing breakage by over 50 per cent. Intelligent tri-zone technology means that women no longer have to make a choice between the style and health of their hair - ghd platinum™ is truly an all-in-one solution. Developed by ghd scientists, intelligent tri-zone™ technology uses three sensors in each plate, ensuring the optimum temperature for styling hair is consistently maintained across the entire plate during styling. The sensors mean there’s no sudden surge or drop in temperature – both of which can be detrimental to hair health and styling results – delivering safer-for-hair heat at all times, from roots to ends.

It is also extremely good looking, and comes with a unique patented wishbone hinge and ergonomic design that allows for perfect plate alignment and better control. It also has slightly wider plates that are a major bonus for long, thick hair types like me, and I am seriously head over heels for it.

Lino Sinni, ghd Managing Director of Australia and New Zealand, said of the new release: “the days of having to compromise are over, with the introduction of the new ghd platinum™ styler. With our continued focus on innovation, new and improved features and revolutionary technology, ghd is dedicated to creating products so that women can have it all.”

Dr Tim Moore, Chief Technology Officer at ghd’s Research and Development Facility in Cambridge,

UK explained that extensive research and testing has been invested into the development of ghd platinum™. Independent Princeton University test results showcase that ghd platinum™ is the only styler that actually achieves ultimate styling results and healthier, stronger and shinier hair.” Scientifically proven to be better for your hair? They don’t come much better than that, huh?

As well as its new design and performance, ghd platinum™ also includes all the features that ghd fans already love like a heat resistant plate guard to protect surfaces after styling, a handy sleep mode for complete peace of mind, and the ability to create killer curls and waves as well as ghd’s signature straight look.

It’s also available in classic matte black or contemporary matte white, depending on your end of the day, bathroom #goals.

The ghd platinum™ black and white styler is available in late May from approved ghd salons and www.ghdhair.com/nz with an RRP of $360. For stockist information call 0800 880 209.