Beauty news: Elizabeth Arden to open flagship beauty boutique in Auckland

Elizabeth Arden, one of the most recognised names in beauty, has announced the upcoming opening of its new boutique retail store situated at 62 Queen Street, Auckland.

Lower Queen Street is fast becoming the luxury precinct for top international brands and is a perfect fit for the new Elizabeth Arden store.

From its modern façade and interior to its staff of top beauty experts, the boutique will showcase the entire Elizabeth Arden portfolio of skincare, colour and fragrances as well as offering unique beauty services including hairstyling/blow dry, makeup application, luxury facials, nails, lashes and brows.

“The Elizabeth Arden brand is well known in New Zealand for luxury and quality, with a heritage of superior products," says Valerie Riley, General Manager of Elizabeth Arden New Zealand.  “The new 62 Queen Street retail store will be a reflection of the Elizabeth Arden global brand, a modern classic in prestige beauty."

“Our goal is that when a woman enters the store, she will have the opportunity to choose from the best technology in our skincare lines (PREVAGE, Ceramide, Skin Illuminating, Visible Difference, Eight Hour Cream), experience our innovative colour and foundation lineup, and discover our extensive Elizabeth Arden fragrance portfolio (UNTOLD, Red Door, Green Tea, 5th Avenue).  We view this iconic location as a pilot laboratory to experiment with new and exciting ideas for products, promotions, and service driven events. The boutique will offer the ultimate total beauty shopping experience.”

Elizabeth Arden 62 Queen Street, Auckland will be opening in October 2015 and I for one, can’t wait to see what they do with the space!