Beauty news: Redken 5th Avenue names Suki Waterhouse as their newest muse

She has been at the forefront of Cool Britannia since it officially became a ‘thing’, so it comes as no surprise to see Burberry model Suki Waterhouse’s effortlessly disheveled, bouncy blonde in another campaign: for haircare giant Redken 5^th Avenue. The British beauty has been named Redken’s newest muse, and face of the hair care brand’s soon-to-be-released Diamond Oil Glow Dry.

Waterhouse joins an elite collective of Redken muses and trend creators including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido and celebrity hair colourist Tracey Cunningham.

Actor, model and It Girl Waterhouse is a fashion industry favourite, known for her signature blonde hair and killer fringe.  As well as her role as the current face of Burberry she has several upcoming movie roles. Waterhouse has appeared on the covers of Vogue UK, Lucky, Tatler, Elle UK, Allure UK, and appeared in Vogue, Love Magazine, Stylist, and Vogue Japan.

"Suki is known for her chic style and effortless cool,” says Shane Wolf, Global General Manager of Redken 5th Avenue. "She’s striking, multi-talented and dynamic. She brings a great energy to Redken.”

Suki Waterhouse makes her Redken 5th Avenue debut for Diamond Oil Glow Dry – launching in New Zealand in November.